Listings

Crypto Exchange Strategy

The Active Token´s road to major CEX listings

Advisory Board Insights:

The Active Token team has the privilege to be able to leverage the experience of your advisory board members who have been through the exchange listing journey many times before. Their insights can guide decision-making and ensure a smooth process.

Another advantage is that we are able to tap into their network to facilitate introductions to exchange representatives.

Exhange Preparations:

1. Marketing Strategy:

   • Having a well-defined marketing strategy is crucial. We have ensured that it covers aspects such as community engagement, social media presence, influencer partnerships, and targeted campaigns.

   • Key Components:

     • Community Building: Leverage our devoted fan base on platforms like Discord. Engage with them, share updates, and create excitement around the upcoming listing.

     • Content Creation: Develop high-quality content (blogs, videos, infographics) that highlights the project’s uniqueness, use cases, and value proposition.

     • Announcement Channels: we have identified the channels (X, Telegram, etc.) where we´ll announce the listing. These will be coordinated to maximize impact.

2. Devoted Fan Base on Discord and X:

   • Our existing fan base is a valuable asset. Leverage their enthusiasm and loyalty during the listing process.

   • Engagement:

     • Host AMA (Ask Me Anything) sessions on Discord to address community questions.

     • Encourage community members to spread the word about the upcoming listing.

     • Creating exclusive perks for early supporters such as air drop NFTs for Walkopoly.

3. Budgets in Order:

   • Financial Planning:

     • Our budgets are well-organized. We have allocated funds for listing fees, marketing campaigns, liquidity provision, and potential market-making activities.

     • Listing Fees: Budget for the fees associated with listing on has been taken into consideration.

     • Marketing Budget: We have allocated resources for promotional activity success.

4. Tech Preparedness:

   • Smart Contract Audit: Conduct a thorough audit of your token’s smart contract. Security is paramount, especially when listing on centralized exchanges.

   • Integration with Exchanges:

     • Our tech team is ready to integrate the token with the top exchanges’ APIs.

     • Test token transfers, liquidity pool creation, and other functionalities in cooperation with Original

Listing Process

1. Initial Listing on Uniswap:

   • First listing is on Uniswap, which is a popular decentralized exchange (DEX). Uniswap provides liquidity and exposure to a wide user base. It’s essential to attract early adopters and build trading volume. Uniswap is the right choice for this.

   • Liquidity pools: we´ll create liquidity pools for Active Token pairs (e.g., ETH/Active Token) to facilitate trading.

2. Evaluate Daily Trade Volume:

   • Monitoring the daily trade volume on Uniswap. Once it reaches a satisfactory level, we´ll start the process of expanding to other exchanges.

3. Decentralized Exchanges (DEXs):

   • Diversify to other DEXs: Exploring additional decentralized exchanges beyond Uniswap. Platforms like Sushiswap, PancakeSwap (for Binance Smart Chain), and QuickSwap (for Polygon) provide exposure to different user communities.

   • Community Engagement: Engage with the communities of these DEXs through AMAs, partnerships, and incentives.

4. Centralized Exchanges (CEXs):

   • Major CEX Listings: Targeting major centralized exchanges (CEXs) such as Binance, Coinbase, Kucoin, Kraken etc. These exchanges offer higher liquidity and exposure to institutional investors.

   • Due Diligence: Researching each CEX’s listing requirements, fees, and compliance procedures.

   • Token Vesting Consideration: Coordinating the listing timing with the token vesting schedule. We´ll avoid listing during periods of heavier token unlocking to prevent price volatility.

5. Post-Listing Maintenance:

   • Market Making: Strategies to maintain liquidity and minimize price fluctuations.

   • Regular Updates: Keeping the community informed about project developments, partnerships, and progress.